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Pinnacle announce new ownership

Posted on Posted in Bookies, Pinnacle, Sports Betting

Pinnacle announce new ownership & strategic vision (Mar 3, 2015)

Leading online bookmaker, Pinnacle, unveil new owners with a strategic vision for significant global expansion backed by cutting-edge product development.

(Willemstad, Curaçao) Industry leading bookmaker, Pinnacle, has confirmed a new majority ownership with an ambitious strategic vision. A deal was concluded in August last year that will see the Curaçao-based operation further capitalise on its unique bookmaking model, with a concerted drive into new global markets, backed by roll-out plans for cutting-edge new products.

The expertise and industry-specific knowledge provided by the new ownership are expected to drive expansion into regulated markets, including Asia, along with significant upscaling of IT infrastructure.

The announcement promises exciting changes for Pinnacle’ large international customer base, but Pinnacle CEO, Paris Smith, was keen to stress that against this background of strategic change, the company is maintaining a business as usual focus – delivering the best value odds online.

“I am extremely excited about working with our new major shareholder to realise a shared vision for Pinnacle, which includes significant product enhancement and expansion into regulated territories. Though this deal denotes an important change for Pinnacle, our customers should rest assured that the fundamental principles that make the brand so unique will not be compromised.”

About Pinnacle 

Pinnacle ( was established in 1998, and since that time has been offering bettors a unique alternative to other bookmakers. Its gimmick-free approach simply focuses on offering the best odds and highest betting limits for every market, so bettors win more compared to the competition.

Keep up to date with what is happening at the world’s biggest online bookmaker @PinnacleSports


More on Pinnacle ownership, CEO and company information you can find on the Pinnacle Wiki Page